Brand RefreshA refreshed identity for an educational advising firm built around one idea: elevate a longstanding institution into a more prestigious, evolved, and luxurious brand while maintaining a sense of warmth and approachability. The result is a refined visual system that brings greater sophistication and distinction to the school’s identity.
UPDATED LOGO | BRAND SYSTEM | WORKING AD SETS | PRINTABLE MATERIAL | WEBSITE | ORGANIC POSTS
Research
Accessed current brand, competitor brands, trends, and behaviors shaping the audience and what their interests might be.
Developed and presented 3 moodboards from a workshop with the client that captured the attributes and identity.
Identity System
We landed on a light, natural palette that felt classic and modern with a premium feel. It reflects the colors of the course.
