Brand IdentityA full identity system for a golf bag maker built around one idea: disrupt an industry that hasn’t meaningfully evolved since its inception. The result is a design-driven, luxuriously minimal brand that challenges convention and redefines what a golf bag can be.
Research
The process began with an exploration of the golf landscape, conversations with golfers, and an understanding of the needs, behaviors, and trends shaping the category.
Three moodboards were developed and presented to define the brand’s desired attributes, personality, and identity.
Identity System
We landed on a light, natural palette that felt classic and modern with a premium feel. It reflects the colors of the course.
