A repositioning for a fresh, fast-casual restaurant built around one idea: reach new customers without compromising the convenience that makes the brand stand out. Creative testing helped validate the new brand messaging.

Brand Refresh

POSITIONING | WORKING AD SETS | ORGANIC | LANDING PAGES

A menu board with baked, fresh, and daily options, featuring dishes like tomato and charred scallion focaccia, along with a pizza for the kids. Behind the menu, a chef with a beard, glasses, and a green hat labeled 'BROCCOLI' prepares food in a kitchen.

Each execution explored a different angle of the “real food” message, testing which framing resonated most with new and existing audiences.

Positioning

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