XED BEVERAGES
XED is an alcoholic beverage brand created by two college students in a basement who were sick of bad hard seltzers and unhealthy gluten-filled beverages.
XED came to us with a couple of problems—number one being that no one could pronounce their brand name. So with a new name we developed a solid identity.
UPDATED LOGO | BRAND SYSTEM | CAN AND BOX DESIGN | WORKING AD SETS | PRINTABLE MATERIAL | ORGANIC POSTS
Research
How can Sesh disrupt the already crowded seltzer space?
Four strategic directions were identified for testing based on current brand attributes: affordable luxury, utility, health, and a masculine alternative to beer.
Final Gin & Tonic Sesh
Design Iterations
Our answer: Dark packaging and an unapologetic tone provides a unique experience and a great differentiator against many seltzer brands that emphasize “lightness” in packaging and flavor.
idenity system
Sesh’s “All flavor, no bullshit” mantre carries onto the design. Masculine, classic, luxurious but not intimiating. Bold. Simple. Matter-of-fact. Content marketing follows suit. Sesh is incredibly contemporary and self-aware.
