A series of promotional videos was developed for a day trading platform, spanning online classes and the trading platform itself. Four distinct creative directions were developed, each exploring a different visual approach.
mavericks only
Is all about breaking from the pack, and that Nadex is a place that puts your uniqueness and independent thinking to work.
All have a mixture of lifestyle and graphic elements and each have visuals and music that align to each lens really using volatility and opportunity in copy,
Utilizing speed in animation effects and exciting footage builds a foundation
For the love of the game
Idea of trading as entertainment, exciting, an opportunity for control and skill. In the creative, we really took advantage of that 80’s neon/gaming aesthetic and targeted those using language like “level up”.
Education
Calls out day traders, emphasizes skill growth in a way that encourages confidence and rewards those who want to learn. This is a softer, friendlier direction with more subtle audio and graphic treatment in comparison to others.
Agency and autonomy
This position emphasizes independence, calls out day traders directly, and is more straightforward in messaging.