SeshSesh by XED is an alcoholic beverage brand created by two college students in a basement who were sick of bad hard seltzers and unhealthy gluten-filled beverages.
XED came to us with a couple of problems—number one being that no one could pronounce their brand name. So with a new name we developed a solid identity.
UPDATED LOGO | BRAND SYSTEM | CAN AND BOX DESIGN | WORKING AD SETS | PRINTABLE MATERIAL | ORGANIC POSTS
Research
How can Sesh disrupt the already crowded seltzer space?
Four strategic directions were identified for testing based on current brand attributes: affordable luxury, utility, health, and a masculine alternative to beer.
Identity System
Sesh’s “All flavor, no bullshit” mantre carries onto the design. Masculine, classic, luxurious but not intimiating. Bold. Simple. Matter-of-fact. Content marketing follows suit. Sesh is incredibly contemporary and self-aware.
