TOP TIER ADMISSIONS
BRAND REFRESH
A refreshed identity for an educational advising firm built around one idea: elevate a longstanding institution into a more prestigious, evolved, and luxurious brand while maintaining a sense of warmth and approachability. The result is a refined visual system that brings greater sophistication and distinction to the school’s identity.
Deliverables
Updated logo
Brand system
organic posts
Printable materials
Working ad sets
Website
Elevate the brand into a more sophisticated, distinguished, and modern identity that conveys expertise and confidence while remaining warm and approachable.
Research
Accessed current brand, competitor brands, trends, and behaviors shaping the audience and what their interests might be.
Developed and presented 3 moodboards from a workshop with the client that captured the attributes and identity.
IDENTITY SYSTEM
We landed on a clean, luxurious direction with refined colors, positive messaging, and a modern edge that felt both serious and inviting. The refreshed visual and messaging strategy drove significantly more traffic.
