TOP TIER ADMISSIONS
BRAND REFRESH
A refreshed identity for an educational advising firm built around one idea: elevate a longstanding institution into a more prestigious, evolved, and luxurious brand while maintaining a sense of warmth and approachability. The result is a refined visual system that brings greater sophistication and distinction to the school’s identity.
UPDATED LOGO | BRAND SYSTEM | WORKING AD SETS | PRINTABLE MATERIAL | WEBSITE | ORGANIC POSTS
Goal: Elevate the brand into a more sophisticated, distinguished, and modern identity that conveys expertise and confidence while remaining warm and approachable.
Accessed current brand, competitor brands, trends, and behaviors shaping the audience and what their interests might be.
Developed and presented 3 moodboards from a workshop with the client that captured the attributes and identity.
Research
We landed on a light, natural palette that felt classic and modern with a premium feel. It reflects the colors of the course.
IDENTITY SYSTEM
